What is PPC (Pay-Per-Click) Advertising?

If you are looking for quick search engine exposure or want to run ads during a set period of time and want full control, a PPC campaign on Google Adwords, Yahoo Search Marketing or MSN AdCenter is the way to go.

Sponsored Search Advertising runs your ads at the top of Search Engine Results Pages (SERPS) in the "Sponsored Links" section and gives you full control over your ad copy and links. Sponsored Search Advertising can be run in three different forms, CPC (Cost per Click), CPI (Cost per Impressions) or CPA (Cost per Action). These forms of advertsing allow you to only pay for what you get, so you know what to expect.

Sponsored Search Advertising can also help you manage your budget in an easier, more controllable way by giving you the ability to set daily and monthly budget maximums.

Why Optimize Sponsored Search?

Good question. By optimizing your Sponsored Search campaign you effectively are able to keep your cost per click, impression or action down to the lowest possible price.

Google, Yahoo and MSN's sponsored search program generate a cost per (?) based on an important quality ranking algorithm. To ensure your costs are at a minimum, we are able to write ad copy, select a keyword list and organize your campaign properly to ensure you pay the least possible.

Here is a brief example of what our services can do for our clients:

We were recently approached by a client to assist them with their Cost per Click campaign at Google AdWords. Their average cost per click in their industry was over $50.00 per click for their very competitive keywords. With our help we were able to reduce their cost per click for a majority of their keywords to under $10.00, saving this company over $2000.00 per month.

This was an extreme example in a very competitve market.. Most local businesses can expect a cost per click of around $0.50 - $5.00 depending on their business type.

Enhance your conversion rates ( # of Ad Clicks ÷ # Sales )

The key to a successful Sponsored Search campaign is building a strong conversion rate. By writing appropriate copy, building appropriate landing pages and selecting strongly performing keyword lists we can help increase your conversion rates dramatically.

Tracking your results could not be any more simple.

With every Sponsored Search campaign we run, we include weekly and montly spend and performance analysis reports at no extra charge. Daily reports can be run for a minimal fee.

Is there a contract required?

Nope. You just tell us your budget per month, and prepay. It's as simple as that.

How do I get set up?

Just give us a shout to sales@mktstmedia, (615) 772-0111 or click here to drop us a line.